Ever since the acronym ‘BRICs’ was coined to depict a group of emerging markets with highest signs of growth, alternative asset class managers have devised strategies to capture the anticipated opportunities. In the aftermath of the Arab Spring, we are proposing to coin ‘MUST’ as the MENA region’s most attractive investment destinations. A select number of regional markets have risen above their peers. They form amongst them the most craved markets for both institutional and individual investors especially for private equity (Private Equity). These markets are namely, Morocco, United Arab Emirates, Saudi and Turkey (‘MUST’).