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RETAIL HOLDING S.A.

BUSINESS DESCRIPTION:

Retail Holding S.A. (“Retail Holding”), is a privately held company based in Morocco, and the majority owner and operator of Label’Vie, Morocco’s leading hyper and supermarket chain operating the Franchise Carrefour. Retail Holding is also the owner and operator of international franchises specialized in fast food, leisure and entertainment products, and casual wear, as well as a stakeholder in Compagnie de Distribution de Côte d’Ivoire (CDCI) – the second largest modern food retailer in Ivory Coast. Since its inception in 2005, Retail Holding evolved from a midsized player in the food distribution sector in Morocco, to a powerhouse in retailing for consumables and other fast moving goods in North Africa and beyond.

GROUP ENTITIES:

Retail Holding’s largest subsidiary is Label’Vie SA, the second largest food retailer in Morocco with a market share of circa 30%, operating 109 stores in 26 cities and key urban centers of Morocco and the exclusive franchisee of Carrefour. Label’Vie is listed on the Casablanca Stock Exchange (LABEL VIE) since 2007. It operates a gross leasable area of 212,614sqmsqm in 26 cities, under three distinct brands (Carrefour Market supermarkets, Carrefour hypermarkets, and Atacadao hypercash stores), in major cities in Morocco including Rabat, Meknes, Casablanca, Fes, Marrakesh and Tangier. Label’Vie also owns Aradei, the group’s real estate platform designed to develop the company’s stores and associated retail outlets. Aradei listed on the Casablance Stock Exchange in December 2020. In addition, Retail Holding owns and operates a string of international franchises including Burger King, Virgin, and Kiabi, with stores in the key cities of Morocco. In 2014, Retail Holding expanded into West Africa by acquiring a sizeable minority stake in CDCI, the number two food distribution company in Ivory Coast. CDCI operates under four brands: CDCI Gros, CDCI Demi-gros, King Cash and the Leader Price franchise. CDCI has significantly expanded its network from 12 shops in 2002 to 147 in 2020, with a presence in Abidjan and further inland. In 2019, Retail Holding became the sole owner of CDCI after the acquisition of the local partner’s stake in CDCI.

KEY OFFICERS:

Mr. Zouhair Bennani, Chairman
Mr. Riad Laissaoui, CEO

CONTACT DETAILS:

Retail Holding S.A
Angle Avenue Annakhil et Avenue Mehdi Ben Barka
Espaces les lauriers Hay Riad
Rabat – Morocco
Fax: +212 537563879
http://labelvie.ma

PORTFOLIO:
RETAIL HOLDING S.A,
Morocco, Ivory Coast

STATUS:
Current

ENTRY YEAR:
January 2016

SECTOR:
Retail

INVESTMENT:
Equity – Strategic Minority